SEC Form 4 · accession 0001209191-17-038174
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Roger Ehrenberg
Director
Period of report
Jun 2, 2017
Accepted (ET)
Jun 6, 2017 · 5:09 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF1,F2 | Jun 2, 2017 | C | 391,308 | — | A | 391,308 | I | See footnote |
| Class A Common StockF2 | Jun 2, 2017 | S | 391,308 | $50.05 | D | 0 | I | See footnote |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Class B Common StockF2,F1,F3 | — | Jun 2, 2017 | C | 391,308 | D | — | — | Class A Common Stock | 391,308 | 497,947 | I |
Explanation of responses
- F1Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
- F2The reporting person is the managing member of IA Venture Partners, LLC which is the general partner (the "General Partner") of IA Venture Strategies Fund I, LP ("IAVS Fund I"). The reporting person has voting and investment control over the shares held by IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein.
- F3All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.