SEC Form 4 · accession 0001209191-17-027632
Trade Desk, Inc. · TTD
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Paul Ross
Officer — Chief Financial Officer
Period of report
Apr 18, 2017
Accepted (ET)
Apr 20, 2017 · 11:04 am EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001671933
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Class A Common StockF1 | Apr 18, 2017 | C | 10,000 | $0.00 | A | 53,088 | D | |
| Class A Common StockF3 | Apr 18, 2017 | S | 9,400 | $35.4215 | D | 43,688 | D | |
| Class A Common StockF4 | Apr 18, 2017 | S | 600 | $36.2083 | D | 43,088 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy)F5 | $0.819 | Apr 18, 2017 | M | 10,000 | D | — | Jan 19, 2025 | Class B Common Stock | 10,000 | 113,333 | D |
| Class B Common StockF1 | $0.00 | Apr 18, 2017 | M | 10,000 | A | — | — | Class A Common St | 10,000 | 10,000 | D |
| Class B Common StockF1 | $0.00 | Apr 18, 2017 | C | 10,000 | D | — | — | Class A Common St | 10,000 | 0 | D |
Explanation of responses
- F1Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
- F2The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.08 to $36.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F4The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.15 to $36.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F5The option was granted on January 20, 2015. The vesting commencement date ("VCD") is November 3, 2014. 25% of the shares subject to the option vest on the first annual anniversary of the VCD, with one-forty eighth (1/48th) of the shares of the original option amount vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.