SEC Form 4 · accession 0001209191-17-018307

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owners

Officer — President and CEO · Director · 10% Owner

10% Owner

Period of report

Mar 3, 2017

Accepted (ET)

Mar 6, 2017 · 4:25 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Class A Common Stock^F1	Mar 3, 2017	C	1,900,000	$0.00	A	1,936,400	D
Class A Common Stock^F1,F2	Mar 3, 2017	C	299,999	$0.00	A	299,999	I	By Trust
Class A Common Stock	Mar 3, 2017	S	1,900,000	$35.50	D	36,400	D
Class A Common Stock^F2	Mar 3, 2017	S	299,999	$35.50	D	0	I	By Trust

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Class B Common Stock^F1	—	Mar 3, 2017	C	1,900,000	D	—	—	Class A Common Stock	1,900,000	5,386,331	D
Class B Common Stock^F2,F1	—	Mar 3, 2017	C	299,999	D	—	—	Class A Common Stock	299,999	1,266,667	I

F1Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.
F2Represents securities held by the Green Irrevocable Trust of 2015 (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust. Mr. Green disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein. The Trust may be deemed to be the beneficial owner of 10% or more of the shares of the Issuer.