SEC Form 4 · accession 0001144204-18-052098

Trade Desk, Inc. · TTD

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Thomas Falk

Director

Period of report

Oct 1, 2018

Accepted (ET)

Oct 2, 2018 · 5:13 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001671933

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Class A Common Stock^F1	Oct 1, 2018	S	14,708	$143.00	D	43,748	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F2	Oct 1, 2018	S	12,964	$143.70	D	30,784	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F3	Oct 1, 2018	S	8,868	$144.99	D	21,916	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F4	Oct 1, 2018	S	14,542	$145.92	D	7,374	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F5	Oct 1, 2018	S	2,600	$146.85	D	4,774	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F6	Oct 1, 2018	S	500	$147.92	D	4,274	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F7	Oct 1, 2018	S	1,975	$148.91	D	2,299	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F8	Oct 1, 2018	S	715	$151.07	D	1,584	I	Via Revel Venture Fund I, L.P.
Class A Common Stock^F9	Oct 1, 2018	S	1,500	$151.71	D	84	I	Via Revel Venture Fund I, L.P.
Class A Common Stock	Oct 1, 2018	S	84	$152.64	D	0	I	Via Revel Venture Fund I, L.P.
Class A Common Stock	holding	—	—		—	116,445	I	Via eValue AG
Class A Common Stock	holding	—	—		—	9,390	D
Class A Common Stock	holding	—	—		—	11,906	I	Via Falk Ventures GmbH

Table II — derivative securities

No Table II lines on this filing.

Explanation of responses

F1The shares were sold in multiple trades at prices ranging from $142.36 to $143.35. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F2The shares were sold in multiple trades at prices ranging from $143.36 to $144.33. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F3The shares were sold in multiple trades at prices ranging from $144.41 to $145.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F4The shares were sold in multiple trades at prices ranging from $145.41 to $146.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F5The shares were sold in multiple trades at prices ranging from $146.41 to $147.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F6The shares were sold in multiple trades at prices ranging from $147.44 to $148.21. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F7The shares were sold in multiple trades at prices ranging from $148.47 to $149.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F8The shares were sold in multiple trades at prices ranging from $150.50 to $151.47. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
F9The shares were sold in multiple trades at prices ranging from $151.51 to $152.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.