SEC Form 4 · accession 0001567619-18-005846

e.l.f. Beauty, Inc. · ELF

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — President and CFO

Period of report

Nov 9, 2018

Accepted (ET)

Nov 13, 2018 · 5:14 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001600033

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock, $0.01 par value^F2	Nov 9, 2018	M	86,600	$1.84	A	430,438	D
Common Stock, $0.01 par value^F3,F2	Nov 9, 2018	S	86,600	$12.793	D	343,838	D
Common Stock, $0.01 par value	holding	—	—		—	191,050	I	By the Bailey Family Trust dated April 3, 2015

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Stock Option (Right to Buy)^F4	$1.84	Nov 9, 2018	M	86,600	D	—	Aug 12, 2025	Common Stock	86,600	297,930	D

F1Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.
F2Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.
F3The transaction was executed in multiple trades in prices ranging from $12.63 to $13.14, inclusive. The price reported in Column 4 above reflects the weighted verage sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F4The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.