SEC Form 4 · accession 0001140361-17-025690

e.l.f. Beauty, Inc. · ELF

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — See Remarks · Director

Period of report

Jun 19, 2017

Accepted (ET)

Jun 21, 2017 · 4:26 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001600033

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock, $0.01 par value^F2,F3,F4	Jun 19, 2017	S	47,380	$26.0901	D	2,466,203	I	By Family Trust
Common Stock, $0.01 par value^F3,F5	holding	—	—		—	1,461,046	D
Common Stock, $0.01 par value^F4	holding	—	—		—	623,207	I	By Family Trust
Common Stock, $0.01 par value^F4	holding	—	—		—	623,207	I	By Family Trust

No Table II lines on this filing.

F1Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on May 19, 2017.
F2This transaction was executed in multiple trades in prices ranging from $25.95 to $26.26, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F3Reflects the transfer of 1,000,000 shares previously held directly by the Reporting Person into a family trust.
F4Represents shares of the Issuer's Common Stock held directly by certain family trusts over which the Reporting Person and his spouse each have sole investment and voting power.
F5Includes 363,161 Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Chairman and Chief Executive Officer