SEC Form 4 · accession 0001140361-16-080849

e.l.f. Beauty, Inc. · ELF

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Director · 10% Owner

Period of report

Sep 27, 2016

Accepted (ET)

Sep 27, 2016 · 6:40 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001600033

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock, $0.01 par value^F1,F2	Sep 27, 2016	C	8,273,873	—	A	8,279,999	I	By J.A. Cosmetics Corp.
Common Stock, $0.01 par value^F2	Sep 27, 2016	S	1,457,901	$15.81	D	6,822,098	I	By J.A. Cosmetics Corp.
Common Stock, $0.01 par value	holding	—	—		—	86,112	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Convertible Preferred Stock, $0.01 par value^F1,F2,F4,F5	—	Sep 27, 2016	C	29,978	D	—	—	Common Stock	8,273,873	0	I

F1The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.
F2Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by J.A. Cosmetics Corp. The Reporting Person is an officer, director and stockholder of J.A. Cosmetics Corp. The Reporting Person disclaims beneficial ownership of the shares held by J.A. Cosmetics Corp. except to the extent of his pecuniary interest therein.
F3The shares were sold directly to the underwriters of the Issuer's initial public offering upon the closing of the aforementioned transaction.
F4The securities are immediately convertible.
F5The expiration date is not relevant to the conversion of these securities.