Form4insider filings, from the source

SEC Form 4 · accession 0001140361-17-035941

Health Insurance Innovations, Inc. · HIIQ

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner
Michael D Hershberger
Officer — CFO, Secretary and Treasurer
Period of report
Sep 16, 2017
Accepted (ET)
Sep 19, 2017 · 7:01 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001561387

Table I — non-derivative securities

SecurityDateCodeSharesPriceA/DOwned afterD/INature of ownership
Class A Common StockSep 16, 2017F3,296$22.50D105,525D

Table II — derivative securities

SecurityConv. / exercise priceDateCodeSharesA/DExercisableExpiresUnderlyingUnderlying sharesOwned afterD/I
Stock Appreciation RightsF2$10.45holding————May 21, 2021Common Stock10,00010,000D
Stock Appreciation RightsF3$4.95holding————Jul 1, 2022Common Stock15,00015,000D
Stock Appreciation RightsF3$4.99holding————Sep 16, 2022Common Stock22,50022,500D
Stock Appreciation RIghtsF3$5.20holding————Sep 16, 2023Common Stock40,97240,972D

Explanation of responses