Form4insider filings, from the source

SEC Form 4 · accession 0001140361-17-006895

Health Insurance Innovations, Inc. · HIIQ

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner
Michael D Hershberger
Officer — CFO, Secretary and Treasurer
Period of report
Feb 13, 2017
Accepted (ET)
Feb 14, 2017 · 12:55 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001561387

Table I — non-derivative securities

SecurityDateCodeSharesPriceA/DOwned afterD/INature of ownership
Class A Common StockF2Feb 13, 2017S6,337$17.6937D127,032D
Class A Common StockF3Feb 13, 2017S3,663$19.0135D123,369D

Table II — derivative securities

SecurityConv. / exercise priceDateCodeSharesA/DExercisableExpiresUnderlyingUnderlying sharesOwned afterD/I
Stock Appreciation RIghtsF4$10.45holding————May 21, 2021Common Stock25,00025,000D
Stock Appreciation RIghtsF5$4.95holding————Jul 1, 2022Common Stock30,00030,000D
Stock Appreciation RIghtsF5$4.99holding————Sep 16, 2022Common Stock30,00030,000D
Stock Appreciation RIghtsF5$5.20holding————Sep 16, 2023Common Stock40,97240,972D

Explanation of responses