Form4insider filings, from the source

SEC Form 4 · accession 0001140361-15-026761

Health Insurance Innovations, Inc. · HIIQ

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner
Michael D Hershberger
Officer — SVP of Finance
Period of report
Jul 1, 2015
Accepted (ET)
Jul 6, 2015 · 4:10 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001561387

Table I — non-derivative securities

SecurityDateCodeSharesPriceA/DOwned afterD/INature of ownership
Class A Common StockF1,F2Jul 1, 2015A40,000$0.00A139,462D

Table II — derivative securities

SecurityConv. / exercise priceDateCodeSharesA/DExercisableExpiresUnderlyingUnderlying sharesOwned afterD/I
Stock Appreciation RIghtsF3$4.95Jul 1, 2015A30,000A—Jul 1, 2022Common Stock30,00030,000D

Explanation of responses