SEC Form 4 · accession 0001058854-16-000065

Health Insurance Innovations, Inc. · HIIQ

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

10% Owner

Period of report

Mar 18, 2016

Accepted (ET)

Mar 22, 2016 · 6:30 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001561387

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock^F1,F2	Mar 18, 2016	P	100	$5.995	A	1,040,345	I	By partnerships and corporations
Common Stock^F1,F2	Mar 21, 2016	P	100	$6.10	A	1,040,445	I	By partnerships and corporations
Common Stock^F1,F2	Mar 22, 2016	P	198	$6.10	A	1,040,643	I	By partnerships and corporations

No Table II lines on this filing.

F1As of March 22, 2016 Tristan Offshore Fund Limited ("Tristan Offshore") and Tristan Partners, L.P. ("Tristan" and collectively with Tristan Offshore, the "Funds") collectively owned in the aggregate 1,040,643 shares of common stock, with par value of $0.001 per Class A share of Health Insurance Innovations, Inc. ("the Company")
F2Cannell Capital LLC acts as the investment adviser to Tristan Offshore and is the general partner of and investment adviser to Tristan. As a result, Mr. Cannell possesses sole power to vote and direct the disposition of all securities of the Company held by the Funds. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. Thus, for the purposes of Reg. Section 240.13d-3, as of March 22, 2016 Mr. Cannell is deemed to beneficially own 1,040,643 shares. Mr. Cannell's interest in the securities reported herein is limited to the extent of his pecuniary interest in each of the Funds, if any.