SEC Form 4 · accession 0001628280-26-058700
Honest Company, Inc. · HNST
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Jonathan Mayle
Officer — SVP, Customer Sales
Period of report
Aug 20, 2026
Accepted (ET)
Aug 24, 2026 · 5:29 pm EDT
Rule 10b5-1 plan
yes — trade under a plan
Issuer CIK
0001530979
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF1,F2 | Aug 20, 2026 | S | 6,161 | $4.99 | D | 363,994 | D | |
| Common StockF3,F4 | Aug 20, 2026 | A | 105,799 | $0.00 | A | 469,793 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
- F2Includes 346,651 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
- F3The RSUs shall vest over a three-year period, with 50% of the RSUs vesting on February 19, 2028, and the remainder vesting on August 19, 2029, in each case subject to the reporting person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock.
- F4Includes 452,450 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.