SEC Form 4 · accession 0001179110-15-016336

Vera Bradley, Inc. · VRA

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — EVP - Design

Period of report

Dec 14, 2015

Accepted (ET)

Dec 16, 2015 · 4:06 pm EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001495320

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Shares^F1	Dec 14, 2015	S	5,800	$16.33	D	527,998	D
Common Shares^F1,F2	Dec 14, 2015	S	5,900	$16.33	D	310,779	I	See Footnote
Common Shares^F1,F3	Dec 14, 2015	S	5,702	$16.33	D	149,512	I	See Footnote
Common Shares^F1,F2	Dec 15, 2015	S	24,100	$16.25	D	286,679	I	See Footnote
Common Shares^F1,F3	Dec 15, 2015	S	9,298	$16.25	D	140,214	I	See Footnote

No Table II lines on this filing.

F1The prices reported in column 4 are weighted average prices. These shares were sold in multiple transactions at prices ranging from: $16.29 to $16.40 for the sales reported in row 1, $16.29 to $16.41 for the sales reported in row 2, $16.29 to $16.41 for the sales reported in row 3, $16.09 to $16.43 for the sales reported in row 4 and $16.09 to $16.43 for the sales reported in row 5. The reporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc. or the staff of the Securities & Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F2Shares reported in column 5 represent shares held by the Kimberly F. Colby Insurance Trust.
F3Shares reported in column 5 represent shares held by the Colby Gift Trust.