SEC Form 4 · accession 0001612892-16-000031
TUBEMOGUL INC · TUBE
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eric Deeds
Officer — General Counsel and Secretary · 10% Owner
Period of report
Apr 28, 2016
Accepted (ET)
Apr 29, 2016 · 8:42 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001449278
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF1 | Apr 28, 2016 | M | 7,500 | $2.32 | A | 71,299 | D | |
| Common StockF3,F1 | Apr 28, 2016 | S | 7,500 | $13.25 | D | 63,799 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (right to buy)F4 | $2.32 | Apr 28, 2016 | M | 7,500 | D | — | Jun 10, 2023 | Common Stock | 7,500 | 114,886 | D |
Explanation of responses
- F1Of the reported shares, 60,556 shares are represented by RSUs.
- F2The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 12, 2015.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.09 to $13.46 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
- F4Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 4/8/2014, and thereafter 1/48th of the shares vest monthly.