SEC Form 4 · accession 0001612892-15-000015
TUBEMOGUL INC · TUBE
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Eric Deeds
Officer — General Counsel and Secretary
Period of report
Oct 7, 2015
Accepted (ET)
Oct 9, 2015 · 8:07 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001449278
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF2 | Oct 7, 2015 | S | 1,878 | $11.71 | D | 25,118 | D | |
| Common StockF2 | Oct 8, 2015 | M | 2,500 | $2.32 | A | 27,618 | D | |
| Common StockF2 | Oct 8, 2015 | S | 2,500 | $13.00 | D | 25,118 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (right to buy)F3 | $2.32 | Oct 8, 2015 | M | 2,500 | D | — | Jun 10, 2023 | Common Stock | 2,500 | 129,855 | D |
Explanation of responses
- F1The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 12, 2015.
- F2Of the reported shares, 21,875 shares are represented by RSUs.
- F3Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 4/8/2014, and thereafter 1/48th of the shares vest monthly.