SEC Form 4 · accession 0001612887-15-000002
TUBEMOGUL INC · TUBE
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Adam Rose
Officer — Chief Technology Officer
Period of report
Jan 14, 2015
Accepted (ET)
Jan 16, 2015 · 4:14 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001449278
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF2 | Jan 14, 2015 | S | 7,531 | $17.58 | D | 548,393 | D | |
| Common StockF3 | Jan 15, 2015 | S | 25,000 | $16.1576 | D | 523,393 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 28, 2014.
- F2The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.35 to $17.98, inclusive. The reporting person undertakes to provide to TubeMogul, Inc., any security holder of TubeMogul, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).
- F3The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $15.68 to $17.20, inclusive. The reporting person undertakes to provide to TubeMogul, Inc., any security holder of TubeMogul, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).