SEC Form 4 · accession 0001612886-15-000009

TUBEMOGUL INC · TUBE

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — Chief Financial Officer

Period of report

Jun 2, 2015

Accepted (ET)

Jun 3, 2015 · 9:03 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001449278

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Common Stock^F1	Jun 2, 2015	M	2,750	$0.70	A	27,490	D
Common Stock^F1	Jun 2, 2015	S	2,750	$16.28	D	24,740	D
Common Stock^F1	Jun 2, 2015	M	2,750	$0.70	A	27,490	D
Common Stock^F1	Jun 2, 2015	S	2,750	$16.28	D	24,740	D
Common Stock^F3,F1	Jun 2, 2015	F	528	$15.57	D	24,212	D
Common Stock^F1	Jun 3, 2015	S	879	$15.4001	D	23,333	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option (right to buy)^F4	$0.70	Jun 2, 2015	M	2,750	D	—	Apr 19, 2022	Common Stock	2,750	291,750	D
Employee Stock Option (right to buy)^F4	$0.70	Jun 2, 2015	M	2,750	D	—	Apr 19, 2022	Common Stock	2,750	289,000	D

F1Of the reported shares, 16,875 shares are represented by RSUs.
F2The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 13, 2015.
F3The shares reported as disposed of were withheld by the Issuer in order to cover withholding taxes in connection with the vesting of restricted stock units, or RSUs. These shares were not issued to or sold by the Reporting Person.
F4Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 2/22/2013, and thereafter 1/48th of the shares vest monthly.