SEC Form 4 · accession 0001628280-15-007651

JRjr33, Inc. · JRJR

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — Vice Chairman, CFO, Treasurer · Director · 10% Owner

Period of report

Jul 17, 2015

Accepted (ET)

Oct 13, 2015 · 1:01 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001403085

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock^F1,F2	Jul 17, 2015	G	39,240	$0.00	D	5,648,260	D
Common Stock^F1	Jul 17, 2015	G	39,240	$0.00	A	39,240	I	By Trust
Common Stock^F1,F3	Jul 17, 2015	G	75,822	$0.00	A	115,062	I	By Trust

No Table II lines on this filing.

F1This transaction involved a gift of an aggregate of 39,240 shares of CVSL, Inc. common stock, par value $0.0001 per share (the "Common Stock") by the reporting person to trusts for the benefit of his three children (the "Trusts") with 13,080 shares gifted to each Trust. The reporting person is the sole trustee of the Trusts and, therefore, is deemed to indirectly beneficially own such shares.
F2Includes (i) 1,236,920 shares of Common Stock held directly by the reporting person; (ii) 1,237,500 shares of Common Stock held by The William John Philip Rochon 2010 Dynasty Trust, of which the reporting person is the sole trustee; and (iii) 3,200,000 shares of Common Stock held by Richmont Capital Partners V LP, of which Richmont Street, LLC is its Managing General Partner, an entity controlled by the reporting person, which shares are also separately reported as beneficially owned by Richmont Capital Partners V LP.
F3This transaction involved a gift of an eggregate of 75,822 shares of Common Stock to the Trusts by Rochon Capital Partners Ltd. The reporting person is the sole trustee of the Trusts and, therefore, is deemed to indirectly beneficially own such shares.