SEC Form 4 · accession 0001209191-15-020342
Telaria, Inc. · TLRA
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Todd Sloan
Officer — Sr. VP, CFO & Treasurer
Period of report
Feb 26, 2015
Accepted (ET)
Mar 2, 2015 · 5:16 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001375796
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common Stock | Feb 26, 2015 | J | 2,884 | $2.08 | A | 17,931 | D | |
| Common StockF2 | holding | — | — | — | 100 | I | By Daughter |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1These shares were acquired under the Tremor Video, Inc. 2014 Employee Stock Purchase Plan (the "ESPP") on February 26, 2015. The purchase price per share of common stock sold in an offering under the ESPP is the lower of 85% of the fair market value of a share of common stock on (i) the first day of the offering period and (ii) the purchase date.
- F2These shares are owned by the reporting person's daughter. The reporting person disclaims beneficial ownership of those shares owned by his daughter and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.