SEC Form 4 · accession 0001373715-16-000415
ServiceNow, Inc. · NOW
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Frederic B Luddy
Officer — CHIEF PRODUCT OFFICER · Director
Period of report
Oct 17, 2016
Accepted (ET)
Oct 19, 2016 · 5:25 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001373715
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF2,F3 | Oct 17, 2016 | S | 71,240 | $74.8325 | D | 2,805,348 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F4 | Oct 17, 2016 | S | 3,760 | $75.543 | D | 2,801,588 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F5 | Oct 17, 2016 | S | 1,400 | $74.8814 | D | 14,600 | I | by Spouse |
| Common Stock | Oct 17, 2016 | S | 100 | $75.54 | D | 14,500 | I | by Spouse |
| Common StockF2,F6 | Oct 17, 2016 | S | 2,400 | $74.8691 | D | 18,600 | I | by Spouse's Trust |
| Common Stock | Oct 17, 2016 | S | 100 | $75.54 | D | 18,500 | I | by Spouse's Trust |
| Common StockF2,F7 | Oct 18, 2016 | S | 71,862 | $76.1771 | D | 2,729,726 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F8 | Oct 18, 2016 | S | 3,038 | $77.0503 | D | 2,726,688 | I | by Frederic B. Luddy Family Trust |
| Common Stock | Oct 18, 2016 | S | 100 | $77.74 | D | 2,726,588 | I | by Frederic B. Luddy Family Trust |
| Common Stock | holding | — | — | — | 560,000 | I | by Luddy Family Dynasty Trust LLC | |
| Common Stock | holding | — | — | — | 1,587 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
- F2Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
- F3Represents the weighted average sales price per share. The shares sold at prices ranging from $74.32 to $75.31 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F4Represents the weighted average sales price per share. The shares sold at prices ranging from $75.33 to $75.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F5Represents the weighted average sales price per share. The shares sold at prices ranging from $74.50 to $75.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F6Represents the weighted average sales price per share. The shares sold at prices ranging from $74.51 to $75.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F7Represents the weighted average sales price per share. The shares sold at prices ranging from $75.64 to $76.63 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F8Represents the weighted average sales price per share. The shares sold at prices ranging from $76.72 to $77.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.