SEC Form 4 · accession 0001373715-15-000184
ServiceNow, Inc. · NOW
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Frederic B Luddy
Officer — CHIEF PRODUCT OFFICER · Director
Period of report
Jul 27, 2015
Accepted (ET)
Jul 29, 2015 · 8:23 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001373715
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF2,F3 | Jul 27, 2015 | S | 48,161 | $76.664 | D | 5,428,427 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F4 | Jul 27, 2015 | S | 19,939 | $77.7685 | D | 5,408,488 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F5 | Jul 27, 2015 | S | 1,900 | $78.3834 | D | 5,406,588 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F6 | Jul 27, 2015 | S | 1,100 | $76.6945 | D | 30,900 | I | by Spouse |
| Common StockF2,F7 | Jul 27, 2015 | S | 500 | $77.93 | D | 30,400 | I | by Spouse |
| Common StockF2,F8 | Jul 27, 2015 | S | 1,396 | $76.7312 | D | 38,604 | I | by Spouse's Trust |
| Common StockF2,F9 | Jul 27, 2015 | S | 604 | $77.8275 | D | 38,000 | I | by Spouse's Trust |
| Common StockF2,F10 | Jul 28, 2015 | S | 18,442 | $76.7149 | D | 5,388,146 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F11 | Jul 28, 2015 | S | 10,071 | $77.6308 | D | 5,378,075 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F12 | Jul 28, 2015 | S | 36,487 | $78.4879 | D | 5,341,588 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F13 | Jul 29, 2015 | S | 5,500 | $75.8085 | D | 5,336,088 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F14 | Jul 29, 2015 | S | 45,843 | $76.5485 | D | 5,290,245 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F15 | Jul 29, 2015 | S | 11,412 | $77.4615 | D | 5,278,833 | I | by Frederic B. Luddy Family Trust |
| Common StockF2,F16 | Jul 29, 2015 | S | 2,245 | $78.2678 | D | 5,276,588 | I | by Frederic B. Luddy Family Trust |
| Common Stock | holding | — | — | — | 815,000 | I | by Luddy Family Dynasty Trust LLC | |
| Common Stock | holding | — | — | — | 1,587 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
- F10Represents the weighted average sales price per share. The shares sold at prices ranging from $76.14 to $77.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F11Represents the weighted average sales price per share. The shares sold at prices ranging from $77.14 to $78.13 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F12Represents the weighted average sales price per share. The shares sold at prices ranging from $78.15 to $78.79 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F13Represents the weighted average sales price per share. The shares sold at prices ranging from $75.10 to $76.09 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F14Represents the weighted average sales price per share. The shares sold at prices ranging from $76.10 to $77.09 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F15Represents the weighted average sales price per share. The shares sold at prices ranging from $77.10 to $78.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F16Represents the weighted average sales price per share. The shares sold at prices ranging from $78.13 to $78.45 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F2Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
- F3Represents the weighted average sales price per share. The shares sold at prices ranging from $76.13 to $77.11 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F4Represents the weighted average sales price per share. The shares sold at prices ranging from $77.13 to $78.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F5Represents the weighted average sales price per share. The shares sold at prices ranging from $78.13 to $78.85 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F6Represents the weighted average sales price per share. The shares sold at prices ranging from $76.21 to $76.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F7Represents the weighted average sales price per share. The shares sold at prices ranging from $77.73 to $78.16 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F8Represents the weighted average sales price per share. The shares sold at prices ranging from $76.44 to $77.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
- F9Represents the weighted average sales price per share. The shares sold at prices ranging from $77.56 to $78.16 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.