SEC Form 4 · accession 0001415889-16-007451

Everyday Health, Inc. · EVDY

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — EXEC VP, GENERAL COUNSEL

Period of report

Nov 15, 2016

Accepted (ET)

Nov 17, 2016 · 11:07 am EST

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001358483

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Common Stock	Nov 15, 2016	A	644	$5.17	A	64,988	D
Common Stock	Nov 16, 2016	M	66,666	$9.27	A	131,654	D
Common Stock	Nov 16, 2016	S	66,666	$10.45	D	64,988	D
Common Stock	Nov 16, 2016	M	30,000	$7.68	A	94,988	D
Common Stock	Nov 16, 2016	S	30,000	$10.45	D	64,988	D
Common Stock	Nov 16, 2016	M	34,456	$6.35	A	99,444	D
Common Stock	Nov 16, 2016	S	34,456	$10.45	D	64,988	D
Common Stock	Nov 16, 2016	M	20,123	$8.87	A	85,111	D
Common Stock	Nov 16, 2016	S	20,123	$10.45	D	64,988	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	D/I
Stock Option (Right to Buy)^F2	$9.27	Nov 16, 2016	M	66,666	D	—	Dec 31, 2017	Common Stock	66,666	D
Stock Option (Right to Buy)^F2	$7.68	Nov 16, 2016	M	30,000	D	—	Oct 13, 2020	Common Stock	30,000	D
Stock Option (Right to Buy)^F2	$6.35	Nov 16, 2016	M	34,456	D	—	Mar 27, 2022	Common Stock	34,456	D
Stock Option (Right to Buy)^F2	$8.87	Nov 16, 2016	M	20,123	D	—	Mar 12, 2024	Common Stock	20,123	D

F1These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(c) and Rule 16b-3(d).
F2Immediately exercisable.