SEC Form 4 · accession 0001415889-16-007439
Everyday Health, Inc. · EVDY
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Brian Cooper
Officer — EVP, CHIEF FINANCIAL OFFICER
Period of report
Nov 11, 2016
Accepted (ET)
Nov 15, 2016 · 5:29 pm EST
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001358483
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common Stock | Nov 11, 2016 | M | 66,666 | $9.27 | A | 212,209 | D | |
| Common Stock | Nov 11, 2016 | S | 66,666 | $10.45 | D | 145,543 | D | |
| Common Stock | Nov 14, 2016 | M | 16,666 | $7.68 | A | 162,209 | D | |
| Common Stock | Nov 14, 2016 | S | 16,666 | $10.45 | D | 145,543 | D | |
| Common Stock | Nov 14, 2016 | M | 40,651 | $5.76 | A | 186,194 | D | |
| Common Stock | Nov 14, 2016 | S | 40,651 | $10.45 | D | 145,543 | D | |
| Common Stock | Nov 15, 2016 | A | 960 | $5.17 | A | 146,503 | D |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Stock Option (Right to Buy)F2 | $9.27 | Nov 11, 2016 | M | — | D | — | Apr 11, 2018 | Common Stock | — | — | D |
| Stock Option (Right to Buy)F2 | $7.68 | Nov 14, 2016 | M | — | D | — | Oct 13, 2020 | Common Stock | — | — | D |
| Stock Option (Right to Buy)F2 | $5.76 | Nov 14, 2016 | M | — | D | — | Apr 1, 2017 | Common Stock | — | — | D |
Explanation of responses
- F1These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(c) and Rule 16b-3(d).
- F2Immediately exercisable.