SEC Form 4 · accession 0001209191-15-042878
Everyday Health, Inc. · EVDY
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owners
Stephen M Case
10% Owner
Revolution LLC
10% Owner
Stephen M Case Revocable Trust
10% Owner
REVOLUTION MANAGEMENT CO LLC
10% Owner
Revolution WF Holdings LLC
10% Owner
Period of report
May 12, 2015
Accepted (ET)
May 14, 2015 · 5:25 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001358483
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF2 | May 12, 2015 | S | 18,200 | $13.00 | D | 3,624,398 | I | See Footnote |
| Common StockF3,F2 | May 13, 2015 | S | 19,800 | $13.06 | D | 3,604,598 | I | See Footnote |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1This sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Revolution WF Holdings LLC ("Revolution WF") effective as of December 4, 2014.
- F2Revolution WF is the holder of the Issuer's securities. Revolution Management Company LLC ("Management") wholly-owns Revolution WF. Revolution LLC wholly-owns Management and The Stephen M. Case Revocable Trust (the "Trust") owns a majority in interest of Revolution LLC. Stephen M. Case is the sole Trustee of the Trust and may be deemed to have the power to vote and dispose of the shares held by Revolution WF. Each of the reporting persons disclaims beneficial ownership of the shares owned by Revolution WF except to the extent of his or its respective pecuniary interest therein.
- F3The price reported in Column 4 is a weighted average price. These shares were sold in several transactions at prices ranging from $13.00 - $13.11, inclusive. The reporting persons undertake to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote (3) to this Form 4.