SEC Form 4 · accession 0001209191-15-025925

Everyday Health, Inc. · EVDY

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — EVP, Chief Financial Officer

Period of report

Mar 12, 2015

Accepted (ET)

Mar 13, 2015 · 12:55 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001358483

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock^F1,F2	Mar 12, 2015	A	15,479	$0.00	A	15,479	D
Common Stock^F1,F3	Mar 12, 2015	A	29,974	$0.00	A	45,453	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Employee Stock Option (Right to Buy)^F4	$11.99	Mar 12, 2015	A	60,200	A	—	Mar 12, 2025	Common Stock	60,200	60,200	D

F1The security represents restricted stock units granted to the reporting person. Each restricted stock unit represents a contingent right to receive one share of common stock of the issuer.
F2The shares underlying these restricted stock units fully vest on November 15, 2015, subject to the reporting person's continuous service with the issuer on such date.
F3The shares underlying these restricted stock units vest in three equal annual installments beginning on March 1, 2016, subject to the reporting person's continuous service with the issuer as of the applicable vesting date.
F4The option vests over a period of approximately four years, with 25% of the shares underlying the option vesting on March 1, 2016, and the remainder vesting in 36 equal monthly installments thereafter, subject to the reporting person's continuous service with the issuer as of the applicable vesting date.