SEC Form 4 · accession 0001829126-26-008285
Celsius Holdings, Inc. · CELH
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
William H. Milmoe
Other
Period of report
Jul 31, 2026
Accepted (ET)
Aug 3, 2026 · 8:36 pm EDT
Rule 10b5-1 plan
box not checked
Issuer CIK
0001341766
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF1 | Jul 31, 2026 | J | 150,000 | $46.2527 | D | 11,032,396 | I | See Footnote |
| Common StockF1 | Aug 3, 2026 | J | 150,000 | $46.2527 | D | 10,882,396 | I | See Footnote |
Table II — derivative securities
| Security | Conv. / exercise price | Date | Code | Shares | A/D | Exercisable | Expires | Underlying | Underlying shares | Owned after | D/I |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Variable Prepaid Forward Sale Contract (obligation to sell)F2,F3,F1 | — | Jul 31, 2026 | J | 150,000 | D | — | — | Common Stock | 150,000 | 0 | I |
| Variable Prepaid Forward Sale Contract (obligation to sell)F2,F3,F1 | — | Aug 3, 2026 | J | 150,000 | D | — | — | Common Stock | 150,000 | 0 | I |
Explanation of responses
- F1The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
- F2On July 31, 2026 and August 3, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied.
- F3On the maturity dates for each tranche (July 30, 2026 and July 31, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.