SEC Form 4 · accession 0001225208-15-008449

Designer Brands Inc. · DBI

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — V Chairman & Chief Mdsing Off.

Period of report

Mar 20, 2015

Accepted (ET)

Mar 24, 2015 · 5:22 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001319947

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Shares	Mar 20, 2015	M	36,174	$8.835	A	126,707	D
Class A Common Shares^F1	Mar 20, 2015	S	36,174	$38.00	D	90,533	D
Class A Common Shares	Mar 22, 2015	M	17,273	$0.00	A	107,806	D
Class A Common Shares	Mar 22, 2015	F	8,284	$38.03	D	99,522	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Stock Option - Right to Buy	$8.835	Mar 20, 2015	M	36,174	D	Jun 28, 2010	Jun 28, 2015	Class A Common Shares	36,174	0	D
Dividend Equivalent Rights^F2	—	Mar 22, 2015	M	1,365	D	—	—	Class A Common Shares	1,365	1,653	D
Restricted Stock Unit^F3	—	Mar 22, 2015	M	15,908	D	Mar 22, 2015	Mar 23, 2015	Class A Common Shares	15,908	0	D

F1Price represents a weighted average of the sale price. Shares were sold at prices ranging from $38.00 to $38.01. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
F2The dividend equivalent rights accrued on previously awarded restricted stock units (RSUs) and become exercisable proportionately with the RSUs to which they relate. Each dividend equivalent right is the economic equivalent of one share of DSW Class A common stock.
F3Each restricted stock unit represents a contingent right to receive one share of DSW common stock.