SEC Form 4 · accession 0001225208-15-008320

Designer Brands Inc. · DBI

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

Reporting owner

Officer — V Chairman & Chief Mdsing Off.

Period of report

Mar 18, 2015

Accepted (ET)

Mar 20, 2015 · 4:26 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001319947

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I
Class A Common Shares	Mar 18, 2015	M	35,508	$8.835	A	126,041	D
Class A Common Shares	Mar 18, 2015	S	9,508	$38.00	D	116,533	D
Class A Common Shares^F1	Mar 18, 2015	S	26,000	$37.63	D	90,533	D
Class A Common Shares	Mar 19, 2015	M	35,000	$8.835	A	125,533	D
Class A Common Shares^F2	Mar 19, 2015	S	35,000	$37.86	D	90,533	D

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Stock Option - Right to Buy	$8.835	Mar 18, 2015	M	35,508	D	Jun 28, 2010	Jun 28, 2015	Class A Common Shares	35,508	71,174	D
Stock Option - Right to Buy	$8.835	Mar 19, 2015	M	35,000	D	Jun 28, 2010	Jun 28, 2015	Class A Common Shares	35,000	36,174	D

F1Price represents a weighted average of the sale price. Shares were sold at prices ranging from $37.63 to $37.69. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
F2Price represents a weighted average of the sale price. Shares were sold at prices ranging from $37.85 to $37.98. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.