SEC Form 4 · accession 0001400956-15-000007

COMSCORE, INC. · SCOR

Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗

A later amendment supersedes this filing — read the amendment. The figures below are kept as originally reported (version chain, not an overwrite).

Reporting owner

Officer — Executive Chairman · Director

Period of report

Mar 15, 2015

Accepted (ET)

Mar 17, 2015 · 8:09 pm EDT

Rule 10b5-1 plan

unknown — predates the checkbox

Issuer CIK

0001158172

Table I — non-derivative securities

Security	Date	Code	Shares	Price	A/D	Owned after	D/I	Nature of ownership
Common Stock^F1	Mar 15, 2015	F	4,760	$49.75	D	173,504	D
Common Stock^F2	Mar 16, 2015	S	2,377	$49.74	D	171,127	D
Common Stock^F2,F3	Mar 16, 2015	S	10,000	$49.557	D	50,286	I	By Wife
Common Stock^F4	Mar 15, 2015	M	3,621	$0.00	A	53,907	I	By Wife
Common Stock^F1	Mar 15, 2015	F	5,583	$49.75	D	48,324	I	By Wife

Security	Conv. / exercise price	Date	Code	Shares	A/D	Exercisable	Expires	Underlying	Underlying shares	Owned after	D/I
Common Stock^F4	$0.00	Mar 15, 2015	M	3,621	D	—	Mar 15, 2015	Common Stock	3,621	3,621	I

F1These shares were deducted to cover tax withholding obligations associated with the restricted stock award vesting on March 15, 2015.
F2Shares disposed of pursuant to a 10b5-1 plan entered into in December, 2014.
F3Price reflects the weighted average sale price. Shares were sold at prices ranging from $49.30 to $49.74. The filer undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate stock price.
F4Granted pursuant to terms of comScore, Inc. 2007 Equity Incentive Plan. One half (1/2) to vest each year beginning on the first anniversary of the Grant Effective Date and annually thereafter on future anniversaries of the Vesting Commencement Date, provided that the recipient continues to provide services to the Company through each such date.