SEC Form 4 · accession 0001101215-15-000112
BREAD FINANCIAL HOLDINGS, INC. · BFH
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Laura Santillan
Officer — SVP, Chief Acctg. Officer
Period of report
Apr 23, 2015
Accepted (ET)
Apr 24, 2015 · 4:02 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001101215
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF1,F2 | Apr 23, 2015 | S | 3,706 | $309.877 | D | 20,237 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $309.85 to $309.90 inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F2The total number of securities beneficially owned includes: (a) 15,416 unrestricted shares; (b) 400 shares held in an IRA account; (c) 190 unvested units from an award of 556 time-based restricted stock units granted 2/21/13; (d) 1,058 unvested units from an award of 3,108 performance-based restricted stock units granted 2/21/13; (e) 236 unvested units from an award of 352 time-based restricted stock units granted 2/18/14; (f) 1,279 unvested units from an award of 1,908 performance-based restricted stock units granted 2/18/14; (g) 331 unvested time-based restricted stock units granted 2/17/15; and (h) 1,327 unvested performance-based restricted stock units granted 2/17/15.