SEC Form 4 · accession 0001101215-15-000108
BREAD FINANCIAL HOLDINGS, INC. · BFH
Statement of changes in beneficial ownership, as filed. Original on EDGAR ↗
Reporting owner
Bryan A Pearson
Officer — EVP & President, LoyaltyOne
Period of report
Apr 21, 2015
Accepted (ET)
Apr 23, 2015 · 4:02 pm EDT
Rule 10b5-1 plan
unknown — predates the checkbox
Issuer CIK
0001101215
Table I — non-derivative securities
| Security | Date | Code | Shares | Price | A/D | Owned after | D/I | Nature of ownership |
|---|---|---|---|---|---|---|---|---|
| Common StockF1,F2 | Apr 21, 2015 | S | 6,000 | $303.879 | D | 104,067 | D |
Table II — derivative securities
No Table II lines on this filing.
Explanation of responses
- F1The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.33 to $304.26 inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F2The total number of securities beneficially owned includes: (a) 84,841 unrestricted shares; (b) 811 unvested units from an award of 2,384 time-based restricted stock units granted 2/21/13; (c) 4,525 unvested units from an award of 13,306 performance-based restricted stock units granted 2/21/13; (d) 1,022 unvested units from an award of 1,525 time-based restricted stock units granted 2/18/14; (e) 5,539 unvested units from an award of 8,267 performance-based restricted stock units granted 2/18/14; (f) 1,465 unvested time-based restricted stock units granted 2/17/15; and (g) 5,864 unvested performance-based restricted stock units granted 2/17/15.